Twitter is great but that 140 characters limit is often an obstruction. There are ways to get round it though:
- Use a graphic to include the extra text. Remember to get the aspect ratio of the graphic right. Twitter now resizes images to 455×227 pixels and will crop the height if it is more than twice the width. Here’s an example:
- Use one of a number of services which will split your text and post it as multiple tweets one after another.
- Set up a Twitter Collection.
What is a Twitter Collection?
Clicking the button gets you this:
This can be edited by the tweep or the default message tweeted as follows:
How can authors use this?
- You can link together a number of tweets with a common theme – in the example – humor.
- If a discussion evolves from a tweet the posts could be placed in a collection.
- You could also use this to promote a number of books in a series.
- It’s also possible for a number of authors to create Collections about a common genre. This has great potential. I’m still working out how this would work but my initial idea is as follows
A Tweet Collection Team
Promotion sites such as Bookbub owe their success to their genre specific emails. It might be possible to set up a Twitter Collection Group to do the same thing on Twitter. Tweeps would find this attractive because they see the posts of the genre collection they are interested in and following.
How it would work – Let’s suppose you are a romance author but don’t write erotica.
- You write a tweet for your book and create an optional image for it 455 x 227 pixels in size. You post that tweet as normal in your timeline and get the URL of the tweet by clicking ‘Details’
- You go to the Facebook group for Romance (no erotica) and post the link to the tweet as is normally done for retweet groups.
- You click the group’s pinned Twitter Collection tweet and retweet that on Twitter. You undertake to do step 3 on a daily basis until you no longer want to be involved and have deleted the Facebook message you made in step 2
- IF you need to make a change to your tweet DON’T edit it. Delete it from the Facebook comment and make it again (Don’t do that too often!) You are only allowed ONE comment/tweet in the collection
That’s it – you don’t have to retweet the individual tweets of group members because they will all be in the collection!
On a daily basis the group moderator/s will:
- Delete the bottom two tweets and re-post them to the top of the collection
- Add any new tweets to the collection
- Make a minor change to the group pinned tweet to allow it to be retweeted again.
Promote the collection – not the individual tweets
The pinned Twitter Collection tweet should have an appropriate image associated. Change it often and get the group involved in making new ones.
How do I make a Twitter Collection?
How do I get the Collection link?
Where can I get more details?