What is Emotional Marketing Value (EMV)?
So how do I do this?
- The title and subtitle
- The first line of the description on the back cover – ‘Author John Chapman shows what is involved in getting your book published.’
- The phrase ‘…the choice is yours and it’s not as difficult as you might think.’
- The section ‘Getting sales is not quite so simple though. John walks you through editing, cover design, book descriptions and book promotion.’
First we need to measure the impact of these areas
The results of tweaking the words
|the choice is yours and it’s not as difficult as you might think
the choices are yours and it’s not as difficult as you might think
|the choices are yours and it’s not as difficult as you might believe
the choices are yours, and it’s not as tricky as you might believe
|the choices are up to you, and it’s not as tricky as you may believe
|the choices are up to you and are not as tricky as you may believe
According to the Advanced Marketing Institute most professional copywriters’ headlines will have 30%-40% EMV Words in their text, while the most gifted copywriters will have 50%-75% EMV words. I’m happy with a score of 53.33%
In the same way I tweaked the other phrases and ended up with:
Author John Chapman leads you through the intricacies of getting your book to readers. – (EMV 50%)
• Conventional publishing
• Independent – Print on demand
…the choices are up to you, and are not as tricky as you may believe. – (EMV 53.33%)
John directs you through cover design, book descriptions, keywords and book promotion because, unfortunately, getting sales is not so obvious. – (EMV 55%)
As you can see changing a few words has left the meaning the same but the impact is far greater. A few minutes exploring these tools and your book descriptions can have a dramatic effect.
…and the book?
It’s still being checked and edited but if you sign up to my email list and mention ‘Illustrated Guide’ in the comment area, I’ll let you know when it’s available. That’s at http://bit.ly/avilist